The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites. You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest. Structured headings incorporating relevant keywords and variations give search engines more context about the page’s content, which can contribute to better rankings. Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly. Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO.

What Is Technical SEO?

You need to ensure that your page loads under the Google recommendation of two seconds by implementing features such as page caching and lazy loading. Think of on-page SEO as the digital equivalent SEO Anomaly of ensuring your store is accurately listed in the reference guide and Google as the help kiosk clerk giving recommendations. With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend.

• You can also invest in on-page SEO services to help you optimize your site’s content.
• Focus on quality and helping your users navigate your site, and you likely won’t have to worry about too many links.
• However, this only works if the content gets categorized as high quality and relevant to your niche.

We Use Natural Language Processing to Make You an Authority Organically

On-page search engine optimization is super important if you want to rank high in the SERPs. Now that we’ve uncovered some of the on-page SEO myths, let’s have a look at how you can improve your on-page search engine optimization. Content that satisfies the user’s search intent is extremely important to the search engine because that is what solves the searcher’s problem. We already know that a great user experience is the most important aspect of SEO.

The review of these metrics will provide you with a bigger picture of your site’s overall performance. You’ll likely discover the main problems that prevent your website from the stable growth of its search engine rankings. Using this information, you can more accurately plan your SEO strategy to ensure a smooth workflow during its implementation.

In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally. Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website. Check your website’s speed anytime using Google’s PageSpeed Insights tool.